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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
Learn to be a great word of mouth marketer.
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You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:WordofMouth.org: 
Learn to be great at word of mouth marketing.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
I love Top Gear, the show, to begin with because it’s fun, and yes, has cool cars and races. Now, I love them even more! The show’s hosts have great senses of humor. And plenty of personality for miles. That’s right – I have a show ‘crush.’ If only more business brands would lighten up a bit. To your point, Andy, brand personality matters. It’s fun, memorable, and “conversational” – the key impetus for word of mouth momentum. More companies need to ask themselves who they are as a brand and use that essence to their viral advantage. BBC – with all its shows – has billed itself as a little “Brit” different, and fun is a key part of not only Top Gear, the show, but an accurate reflection of a quirky, fun, and different network. Now, that pic is worth talking about. AMEN!
I love Top Gear, the show, to begin with because it’s fun, and yes, has cool cars and races. Now, I love them even more! The show’s hosts have great senses of humor. And plenty of personality for miles. That’s right – I have a show ‘crush.’ If only more business brands would lighten up a bit. To your point, Andy, brand personality matters. It’s fun, memorable, and “conversational” – the key impetus for word of mouth momentum. More companies need to ask themselves who they are as a brand and use that essence to their viral advantage. BBC – with all its shows – has billed itself as a little “Brit” different, and fun is a key part of not only Top Gear, the show, but an accurate reflection of a quirky, fun, and different network.