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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
Every toy with a battery requires a screwdriver to open the childproof battery compartment.
Leapfrog replaced it with a screw you can open with a penny.
Hassle gone + kid happy = parent buys more from you.
What tiny little thing can you change to thrill your customers?
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My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
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Great post, Andy. Although, the amusing thing is that the drawing shows that a dime should be used, yet Roosevelt faces left on the dime, not right. But, I’m probably the only one who would notice that.
what’s awesome is that the penny costs less than the screwdriver…i don’t care how many toys you mass produce. Very funny.
Leapfrog’s move to change the screw-backing demonstrates the company’s advanced understanding of their consumer. I really applaud this action and encourage other companies to continue being open to change.