Bluehouse Ski Company is a passionate little company that knows how to keep their fans engaged.
1. Have a contest: Bluehouse has a never-ending contest for customers to create their own ski designs. They keep it very simple: Go to the site, download the templates, upload your design. Everyone else gets to vote. Result: Lots of love, lots of loyalty — and reasons to keep coming back to the web site.
2. Have nutty content: They have an ongoing “Let’s Make a Deal” page. Can’t afford the skis? Offer them something in trade. So far they’ve been offered a drum set, golf clubs, and a Subaru. Result: Lots of love, lots of loyalty, reasons to keep coming back to the web site — and a Subaru.
How are you involving your fans?