More Great Stuff:
Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
Here’s a simple example of how easy it is to get bloggers to talk about you:
1. Make something interesting
2. Ask a few people to share it
Paolo Tosolini put a short, fun video on YouTube. He decided to test the power of Twitter to get the word out. He sent a message to major twitterers Chris Brogan (15,000 followers) and Laura Fitton (6,000 followers).
Within 16 hours he had 1,250 views on the video.
It’s really that easy (if your stuff is worth taking about).
Learn more at Word of Twitter
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My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
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Using for example Twitter and Digg is really expanding these days, and especially in the way you mentioned: by asking someone to do something in your favor.
A little word of warning though. There’s a very thin line between what you can do and what you can’t. You might end up getting banned! That’s what happened to us at East: http://www.east.fi/blog/?p=398
Love seeing case studies like this. I’ve struggled figuring out the best way to use Twitter, but this makes good sense.