Check out this fun interview I did with Jim about the basics of word of mouth. You’ll get plenty of great stories and examples.
Jim will also be giving away a few copies of my new book. Watch this video to learn how to enter:
Thanks, Jim!
See Andy's other stuff:
September 10, 2008
Check out this fun interview I did with Jim about the basics of word of mouth. You’ll get plenty of great stories and examples.
Jim will also be giving away a few copies of my new book. Watch this video to learn how to enter:
Thanks, Jim!
January 19, 2008
There was a great little op-ed in the New York Times by Mark Mellman talking about "how word of mouth beat TV advertising in Iowa." My big take-aways:
But here’s what’s most interesting to me. I first read about the article in Paul Rand’s blog — but my 93-year-old grandfather cut the article out of the newspaper and mailed it to me (envelope, stamp, and all). When I got it, I called a friend about it. And handed the clip to my wife. Who will probably email someone.
The lesson: Word of mouth is not an internet thing. It’s a conversation thing. It dips in and out of offline and online. Read it in the newspaper, post it to the web, tell someone on the phone, send it in the mail, send it in the email.
Conversations are not constrained to a single medium.
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My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.
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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, social media, ethics, common-sense business, and entrepreneurship.
I'm a bestselling author, professional speaker, consultant, entrepreneur, and teacher. I look like this. These are my turn-ons. The greatest album in the world. See a picture of a monkey. Full bio here...
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