New research from the Nielsen Global Trust in Advertising Report, which surveyed 28,000 people in 56 countries:
92% trust "recommendations from people I know"
70% trust "consumer opinions posted online"
Which beats the pants off editorial content, traditional advertising, and search ads.
Important questions to ask yourself:
- Why aren’t we investing in word of mouth marketing?
- What are we doing to our reputation when we plaster the world with ads that 50+% of people actively distrust? Are we funding a "ruin our own reputation" campaign?
- Do we have an ethics program to protect that trust?
Come to our Word of Mouth Crash Course to learn how to do this right.