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Word of Mouth Crash Course
Oct 9, Chicago

June 7, 2008

Word of Mouth Marketing Crash Course - Chicago, July 30th - Learn Word of Mouth MarketingI’m hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

  • Master the five steps of word of mouth marketing
  • Construct an action plan that your company can start using the very next day
  • Get the same training that big corporations (Microsoft, TiVo, eBay) have received — for a fraction of what they paid
  • Know how to translate word of mouth marketing into real ROI
  • Participate in an active, intense day of practical brainstorming (not boring theory)
  • Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

 More information:  events.gaspedal.com

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Word of Mouth Mailbag: Something to share

July 10, 2007

Greg Stromberg and Peter Gorman own the rights to the Toobee toy.  We met at the CMO Summit.

As soon as Greg heard that I was a Toobee fan, he gave me a stack of special business cards.  25 of them.

It’s one of the best word of mouth tactics: Give people stuff to pass around. Make it easier for them to spread the word.

When you meet someone excited about your product, how do you help them talk about you?

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The Word of Mouth Mailbag features great word of mouth thingys that people have sent me or were gathered in my travels. Send me stuff (address)… I’ll shamelessly blog anything that demonstrates great marketing — or is cool, goofy, or fun. See the full list here.

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