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Word of Mouth Crash Course
Nov 6, Chicago

September 30, 2008

Word of Mouth Marketing Crash Course - Chicago, July 30th - Learn Word of Mouth MarketingI’m hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

  • Master the five steps of word of mouth marketing
  • Construct an action plan that your company can start using the very next day
  • Get the same training that big corporations (Microsoft, TiVo, eBay) have received — for a fraction of what they paid
  • Know how to translate word of mouth marketing into real ROI
  • Participate in an active, intense day of practical brainstorming (not boring theory)
  • Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I
promise you will learn a repeatable, proven marketing framework that is
easy to execute, affordable, and provides measurable results within 60
days.


More information:  events.gaspedal.com

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Word of Mouth Crash Course
July 30, Chicago

June 30, 2008

Word of Mouth Marketing Crash Course - Chicago, July 30th - Learn Word of Mouth MarketingI’m hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

  • Master the five steps of word of mouth marketing
  • Construct an action plan that your company can start using the very next day
  • Get the same training that big corporations (Microsoft, TiVo, eBay) have received — for a fraction of what they paid
  • Know how to translate word of mouth marketing into real ROI
  • Participate in an active, intense day of practical brainstorming (not boring theory)
  • Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.


More information:  events.gaspedal.com

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Word of Mouth Mailbag: Business Plan = Book

July 8, 2007

I’ve been sent a LOT of business plans. Thousands.  It’s hard to tell them apart, much less decide which one is worth reading.  Erik Lucas and Benjamin Heins got my attention twice for his new venture Coffee2.

Their startup is making a new coffee drink to compete with Starbucks.
I don’t know enough about the beverage industry to comment on their
idea.  But if they sure know how to get people’s attention and get word
of mouth, I expect great things.

The first time I opened my mail, there was a standard business plan … buried in 10 pounds of loose coffee beans. My office never smelled so good.

The second time, they did something really wild: They turned their business plan into a 337-page book: "From Beans to Bentleys: The Story of How Two Entrepreneurs Built a Remarkable Brand and Challenged the Starbucks Empire."

Ballsy? Yes! 

True story? If they pull it off.

Good book? Who cares?

Smart marketing? Absolutely.

Investors: Call Erik at 219-229-2888.

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The Word of Mouth Mailbag features great word of mouth thingys that people have sent me or were gathered in my travels. Send me stuff (address)… I’ll shamelessly blog anything that demonstrates great marketing — or is cool, goofy, or fun. See the full list here.

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  1. Jim July 17, 2007 at 5:09 pm #

    I’ve read the book and it’s a great read! People will look back at this gem and wonder what they missed out on!

What do you think?