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Why aren’t you asking for feedback, every time?

November 17, 2012

NewImageWith all of the online communication tools you have, why aren’t you asking for feedback from every customer, every time? A simple email will do.

What customers think about each transaction is vital — it decides whether you’ll ever see them again.

You should care, and you should show customers that you care.

NewImage

Not everyone will respond, but the angry customers will, which gives you one more chance to save a relationship before you lose them forever. The business you save this way may be worth more than all the new sales you make each month.

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Comments

  1. Ross Walker November 19, 2012 at 9:22 am #

    Andy,

    Sometime these short and sweet posts are the best ones.

    One thing I wanted to discuss, you mentioned “but the angry customers will”. I run a Saas business that helps business survey their customers. We find that by replying to an upset customer (even within just 5 minutes or the concern) they are almost all calmed down. Almost like they are embarrassed, and become apologetic. Just acknowledging their concern can turn them into a client for life, not all of them, but many.

    The phrase “People don’t care how much you know, until they know how much you care” fits perfect here.

    Thanks.

Trackbacks/Pingbacks

  1. Are You Asking For Feedback? - iBusinessBuzz - November 22, 2012

    [...] you really should get feedback from your customers as pointed out in this small blurb within the DamnIWish blog. There are two faces to support this [...]