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When launching in social media, make sure you don’t screw up your website

Ivory Soap recently set up a great Facebook page and is redirecting most of the traffic from Ivory.com over to Facebook.

The problem: They used to have a ton of wonderful content at Ivory.com, including timeless things like patterns and guides for soap carving for artists and little kids:

Ivory Soap Carving Instructions

(Image from Long Island Wood Carvers Association.)

So, when I looked up “soap carving” for our Cub Scout troop, there were hundreds of links back to Ivory’s site. All of that good will and links got flushed down the drain when they took down those pages and sent people to Facebook.

Homepage of Ivory Soap redirects directly to Facebook

Alert on Ivory Soap homepage directing you to Facebook

The lesson: Social media is great — but so is a fantastic website with content that brings people back year after year.

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Comments

  1. Richard Voller January 28, 2013 at 10:11 am #

    Very neat point here. Social Media is Vital, but if you do it wrong you could crash and burn. I still favor a great site that excite the readers to using facebook etc. Social media sites have there places but it should not be to replace a website.

  2. Ryan Holota February 25, 2013 at 11:08 am #

    I can’t believe that a company of this size would make such a rookie mistake.

    It’s great that they are embracing Facebook – I think Facebook will be an excellent marketing tool for them. But to abandon your own site? FAILFAILFAILFAIL!

    Hopefully they will realize the error of their ways soon.