Ivory Soap recently set up a great Facebook page and is redirecting most of the traffic from Ivory.com over to Facebook.
The problem: They used to have a ton of wonderful content at Ivory.com, including timeless things like patterns and guides for soap carving for artists and little kids:
(Image from Long Island Wood Carvers Association.)
So, when I looked up “soap carving” for our Cub Scout troop, there were hundreds of links back to Ivory’s site. All of that good will and links got flushed down the drain when they took down those pages and sent people to Facebook.
The lesson: Social media is great — but so is a fantastic website with content that brings people back year after year.