More Great Stuff:
Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
Woot.com sells a single interesting item every day. It’s fun to watch their special offers.
But every so often, they sell a Bag of Random Crap for $1.
Why? Because wacky causes word of mouth.
Lesson: What wacky crap can you do?
Learn to be a great word of mouth marketer.
Learn more >>
We're the community for social media leaders at the world's greatest brands. Learn more >>
You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:WordofMouth.org: 
Learn to be great at word of mouth marketing.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
what if your bag of crap is just that crap??
Could that damage credibility??
I often buy cheap bags of crap and to answer my own question I keep buying it (due to my wifes comments).
I really enjoy this marketing strategy something about the unkown – purchase! YEAH!!