Answer: Team up with friends!
Your little business may not generate break-through buzz. But a crew of similar businesses with more to talk about can become a buzzworthy story.
12 local Chicago childrenswear designers joined together to create the Kooky Children’s Shop. They now have enough collective activity to support a group website and pop-up stores around the city.
Buzz for one results in buzz for all — including a major plug in Daily Candy:
Gift buying can be spooky,
mysterious, and ooky.
It helps to take a looky at
the pop-up shop Kooky.Local designers sell their
art, bags, and cute kids’ wear
(like Pluto and Juja Bear!) at
the pop-up shop Kooky.Neat. Sweet. Petite.
For just two months it will stay,
in time for the holidays.
So be sure to find your way to
the pop-up shop Kooky.
Lesson: More people talking can make a better conversation.
Love the illustration of another way that working with other business owners can work together to create a bigger buzz for their business and attract more customers. I love working with groups of business owners to come up with unique ways to meet their individual and group goals.