After every Broadway performance of Hair the audience is invited on stage to dance the last song. The dance is filmed and posted online the same night. Audience member can tag themselves and share the video on Facebook.
Folks, this is genius word of mouth marketing at its very best:
- It makes the fans the stars, not the company
- It gives a compelling, fun reason to share — “Hey, I’m on Broadway!”
- It’s immediate and relevant
- There’s a fresh blast of word of mouth every single night
- It’s easy to share — just one click to Facebook
- It’s cheap: Camera + website
- It’s completely freakin’ awesome
Look at these amazing comments:
YOU CAN DO THIS.
- Find your fans (they are probably standing right in front of you)
- Do something fun (keep it simple)
- Make it easy for the fans to share.
Brilliant!! I love ideas like this and glad I discovered your blog. Thanks for sharing (off to retweet!)…
Amazing! I think one of the greatest challenges is providing people with a valid and relevant reason to share and they nailed it by making the video revolve around the people in the audience as opposed to the show itself. I am noticing more companies taking this approach (making the fans/consumers the stars) but I think few have done as great a job as this! Kudos to their marketing people.
I remember the original Hair. The reason the audience was invited onto the stage wasn’t an audience satisfaction issue or anything like it. Hair was about bringing people together in difficult times and the play had a sincere (and not at all self-serving) mission: to achieve that.
Great idea – thanks! Love to get the fun stuff out there – even in real estate a video can be fun!