No one cares what you’re selling.
They care about themselves.
That’s what caused the success the Obamicon project: Upload a picture of yourself, add a your own message, and you want to share it. Show off your message, your picture, your cleverness.
It also worked because they got the viral essentials right:
- Easy to make
- Easy to share
- Shareable everywhere, especially in super-viral contexts like Twitter icons and blog sidebars
- A simple tell-a-friend form to share your message
- Plugins to all the big social sharing sides like Digg and Facebook
- Popularity contests, so users have a reason to get their friends to come and vote
Kudo’s to Paste Magazine for a well-done project.
Create your own at http://obamicon.me.