I bought a product from Groupon and it was defective.
They did a great job handling the return … and they gave me an additional $10 credit.
That’s a fantastic strategy.
Usually when you return something, the customer-merchant experience ends on a disappointing note. The credit feels good — and it brings the customer back so there is a chance to restart the relationship with a new, happy experience.
What can you do to rebound from a failed sale?