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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
Sick kid. Waiting at the pharmacy. Could be a disaster.
Give kid a coloring book. Kid has fun.
Now kid insists that this is the only pharmacy she’ll go to. Parents switch pharmacy.
Lesson 1: It’s easy and cheap to thrill customers. Do it.
Lesson 2: The person who influences a purchase often isn’t the person paying. Find your real influencer.
Learn to be a great word of mouth marketer.
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You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:WordofMouth.org: 
Learn to be great at word of mouth marketing.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
Brilliant idea Andy, What else could give word of mouth to a medical store.I think this is something simply remarkable and tough to think about for many of us.Thanks for sharing this idea, we can think of other things for other businesses from this one.