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Toobee, the Amazing Flying Can

Toobee
When I was about 10 years old, my Dad brought home a
Toobee. It looks like half a soda can -
and it flies like mega-Frisbee. You can
get 100 yards easy on these things. A
cool toy.

Last month I met Peter Gorman and Greg Stromberg at the CMO
summit. When I mentioned that I was looking for a crazy stunt for my keynote
speech at eBay Live. They jumped at the
opportunity – and send 700 Toobees with a fun sticker that promoted my book and
the Toobees.

It was a huge hit – people were thrilled, the speech was
fun, everyone was throwing Toobees, and word of mouth for Toobee was
phenomenal. I’ve sent a bunch of leads
for bulk sales to them, with more on the way. (You should get a case for your next corporate event.)

Lessons:

1. Purposeless
fun and silliness is important. It
relaxes people and gets them talking.

2. Be
ready for spontaneity – you never know when your next big promo opportunity is
coming from.

Check out Toobee here. And watch these videos.

Thank you Greg & Peter!

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Comments

  1. Sue @ TameBay July 25, 2007 at 7:35 am #

    Heh heh, yes, I was there and they *were* great :-D

  2. Royce December 9, 2007 at 3:06 pm #

    gotta luv it, huh?
    I can tell you, I’ve been playing with, and working with Toobees since 1984, with the best Toobee tossers in the world.
    This aerodynamic toy IS a wonder, if properly thrown, it has flown up to 283 ft (the last world record?) by Bob Pirot, of Canair Company of Kent, WA. Haven’t seen my old friend since ’87, but I’m sure he’s still throwing Toobees like no one (but me and Chris). We used to play numerous games with them, tossing, ‘chopping’ and flicking them at each other so hard we would ‘sting’ each other with them, leaving red rings wherever they hit. But it was all in fun, and the stings never lasted long.
    I highly recommend this not just as a toy but as a practice tool for anyone who tosses or throws objects in sports. We have perfected our throwing for a baseball, football, even a bowling ball! Learning to toss this toy parallel to the ground teaches you accuracy helps you to consilidate the power of your throw. A prime example was Don James, the UofW Husky football coach gave a few to his QBs in the Husky dominating era of the PAC10. Need I say more?

  3. luis ramos August 1, 2008 at 9:20 pm #

    hola amigos soy de venezuela y estoy maravillado con el toobee me gustaria adquirir uno para probarlo para luego comercializarlo aqui en venezuela por favor ¿me pueden decir de que manera puedo conseguirlo?

  4. greg stromberg August 2, 2008 at 11:48 am #

    Andy we have special offer to your readers.
    Anyone that wants a free Toobee we will send to them absolutely free. All we ask is they pay the USPS postage $4.00.
    In addition we will offer a chance for someone to win 2 round trip tickets on Midwest Airlines if we pick their Toobee YouTube video.
    Just email me at – amazingflyingcan@gmail.com