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This is how you make advertising

Possibly the best Craigslist ad ever.

And a lesson for anyone who creates advertising: Ads have to be worth reading or they don’t work. They don’t need to be silly, they can be informative, entertaining, educational, sentimental — anything works. As long as the advertisement gives you a genuine reason to pay attention.

(Click for a closeup. More coverage: 1 2)

pontiac

(Thanks, Matt!)

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