My 3-year-old wouldn’t get near “Water Wings.”
But he LOVES “Water Muscles.”
He also loves dried plums — formerly known as “prunes.”
I really admire the creativity and success of the California Dried Plum Board to completely re-brand a fruit that we’ve know forever. They actually had to get government approval:
In 2000, the Food and Drug Administration granted the California Prune Board permission to use “dried plums” as an alternative name to prunes. Why the name change? Because 90% of consumers told us that they’d be more likely to enjoy the fruit if it were called a dried plum instead of a prune”
around the blogosphere : 11-12
Andy Sernovitz’s Damn, I Wish I’d Thought of That!: The power of a name Kids would rather eat power sticks than carrots. Kids are eating prunes when they are branded as dried plums! So why aren’t the junk food companies