You can talk all day long. Or you can just show people how great your product is.
Look at this demo of a kayak lifting system by Paul from Rack Outfitters. Now I want one, and I don’t even have a kayak.
Your homework: Grab a camera right now and film a co-worker demonstrating your three most complicated products. Put it online by tomorrow. Track clicks back to your website to measure new sales.
It’s really that easy.