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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
You know a brand is great when it lives beyond the company.
Pan Am died in 1991.
They're still selling souvenirs 18 years later.
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You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:GasPedal: 
We'll help you get started with word of mouth and social media. Call us first for practical, how-to advice you can actually use.
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Pan Am has a story to it — for me, anyway, and for others, too, I think — and it’s a glamorous one. It sticks very strongly in my mind, and I have no similar associations for any other airline. Air France, perhaps — it’s a sense of quality, a high level of service, and good food, but not the same.