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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
When you ask for customer input … do you listen? When you ask for feedback, do you promise to respond?
Take a look at this suggestion form from Whole Foods, there’s a big box labeled “Response.”
I hope they do respond, and I hope they respond publicly — on the same bulletin board where the suggestions are posted by customers.
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My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
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This is a very good point Andy. As a business, when you ask for feedback, you need a way to acknowledge it, otherwise people stop responding.
How does a company as big as Whole Foods scale their response so everybody that participates feels acknowledged?