The Best Word of Mouth Marketing Campaign of 2012

1. jeff arnold September 27, 2012 at 10:28 am #

   Please turn off the ‘auto-play’ on this video. I visit your site every day to see what’s new and have to stop the video every time.
2. Cale Johnson September 27, 2012 at 10:31 am #

   Hey Jeff — good call, sorry about that. Video should be fixed now.

   Best,
   Cale

   Editor and VP of Content

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1. The Best of Word of Mouth. « Globalmediapress - November 5, 2012

   [...] Click here to watch: The Best Word of Mouth Marketing Campaign of 2012 Share this:TwitterFacebookLike this:LikeBe the first to like this. Categories: Uncategorized Comments (0) Trackbacks (0) Leave a comment Trackback [...]

2. Book Burning Party | thinklikehannah - November 7, 2012

   [...] Video found here.  [...]

3. The Best Word of Mouth Marketing Campaign of 2012 | Thoughts By Tino - November 7, 2012

   [...] Link to video Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in Read and React. Bookmark the permalink. ← The Best of Word of Mouth Winners of the 2011 WOMMY Awards represent the cutting edge of buzz and social marketing [...]

4. The Best Word of Mouth Marketing Campaign of 2012 « A Place for the Discontent - November 7, 2012

   [...] know how I know this campaign was good? Because I heard about it a long time ago and it had the same effect on me as everyone [...]

5. Best Word of Mouth 2012 | Skyler Cooper - November 7, 2012

   [...] geniuses. The idea to spread the message of such an unpopular act on purpose proved effective. With a hidden message all along, they got the attention of many people that would likely never have heard of the proposed tax. The [...]

6. Put negativity to work for you. It works better than advocates! « bdubbly_productions - November 8, 2012

   [...] best word of mouth campaign for 2012 goes to the town of Troy, MI in their successful rescue of the towns library. The library needed a [...]

7. Book Bonfire « soundlessvalley - November 13, 2012

   [...] a cause against itself… not a bad idea. Brilliant in fact. I don’t think i would have thought of something as clever as putting up book [...]

8. Best word of mouth campaign on 2012 | Kimberly Wilson - February 14, 2013

   [...] http://www.damniwish.com/the-best-word-of-mouth-marketing-campaign-of-2012/ [...]

9. Best Word of Mouth Campaign of 2012 | My Blog - February 17, 2013

   [...] After watching this short video about the best word of mouth campaign of 2012, I gained a lot of respect for the power of the people. Watch the full video here. [...]

10. Book Burning | mary mandeville - February 18, 2013

    [...] Book Burning [...]

11. Book Burning Party | Daniel Ackermann - February 18, 2013

    [...] looking good. Instead of defending their position, supporters of the library organized a brilliant campaign that pretended to back the Tea Party’s stance. In reality, the campaign showed how absurd people were behaving and the conversation turned away [...]

12. Word of Mouth « Charlene Michele - February 18, 2013

    [...] video shown about the word of mouth campaign in 2012 is brilliant! To start off, the video itself was [...]

13. Reverse Psychology for the Win! | Stand and Act - March 5, 2013

    [...] If you heard about the book burning party in Troy Michigan then you know what I’m talking about. The story went viral when a group of people began posting signs and hanging up fliers asking voters to vote to close the library and then advertised a book burning party on the same sign. Naturally people were enraged. Then the group revealed their true message. A vote against the library is like a vote for a book burning. People came out in numbers more than 300% of what was projected. Just goes to show that the best way to get the attention of the masses is to offend them. It’s an inspiring tale of sheer brilliance. A must watch. View the video here. [...]

14. Biggest Social Tragedy or Well-Thought Heroism? | The Pursuit - March 7, 2013

    [...] the most brilliant marketing campaign of the century: Troy, MI recently was able to keep their struggling library from closing when they focused on the losses the city would take. [...]