Read Brains on Fire.
It’s an AMAZING lesson on how to build a real-world, passionate evangelism program. It’ll change your entire outlook and your entire business.
I’m assigning it to our entire company as required reading. It’s short, but it took me a while to read because every page gave me a new idea for an action item.
Here’s how important I think it is for you to read this book: For the first 100 people who buy Brains on Fire and send a receipt to firstname.lastname@example.org, I’ll mail you a free copy of my book, Word of Mouth Marketing. (Sorry, U.S. mailing addresses only.)
No strings attached. Just do it.