Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most marketers ask “why?” — but the great ones usually ask “why not?” Here are a few fantastic examples of [...]
Tag Archives: Ze Frank
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Ze Frank speaks for me: Best line: “Everyone knows it takes millions of dollars to create compelling content.” Ze’s Website
Why you should give away a lot of free stuff
Because you never know when someone is going to show it to a friend. Give away samples, handouts, shirts, stickers, toys–everything. Most will never be seen again, but every so often you get a big score. I sent 300 copies of my word of mouth marketing book to the BazaarVoice Customer Summit. One of them [...]
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