Why would you buy from Zappos.com? They sell full price, expensive shoes that you can get anywhere else. Because … They make us fall in love with amazing, caring service. They’ll talk to us in the middle of the night about our weird feet and bunions. They humor our fetish and let us order shoes [...]
Tag Archives: Zappos
Transparency = Support
How do you get people to care about their local government? Show them how it really works. Lee County, FL gives a 5-day free course/tour where residents can see every major department of the local government. Recycling plants, court offices, transit department, morgue … everything. It’s one thing for people to complain about the cost [...]
Two simple mail-order ideas
I ordered a suit from Bluefly.com and got two surprises in the box: 1. A nice shopping bag. For a luxury site like this, they need to work to give you the luxury shopping experience. It was nice to get all the extras that you don't normally get by mail: The bag, the hanger, the [...]
Word of mouth really is this easy
I make a decent living teaching companies how to do word of mouth marketing. But I have no idea why anyone pays me — I keep telling everyone that it is EASY. Just make people happy and give them something to talk about. One of my all-time favorites is this simple email Zappos has been [...]
Do you want word of mouth? Just ask!
I've blogged this before, and I'll blog it again: If you want unlimited free advertising through blogs, Facebook, Twitter, and word of mouth — JUST ASK. Click on the image of the Zappos order confirmation page. They ask you 8 times to agree to be a friend. Result: 292,000 followers on Twitter, 12,000 Facebook fans, [...]
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