Give people space that feels temporary and you turn them into temps. If you want employees to stick around, you need to create an office environment that feels like home. People need a place that is personalized, personal, and THEIRS. They need to put down roots. I just don’t understand companies that try these schemes [...]
Tag Archives: Zappos
Are you asking them to follow you?
Before you burn out your time and money on some ultra-clever campaign to get Facebook and Twitter followers … did you try to just ask your customer to follow you? I love this photo of a soda machine at Wahoo’s Fish Tacos that asks you to follow them — while you’re standing there filling a [...]
The kind of review that should go on your home page
Are your best reviews buried deep in your product pages? Stories like this one about Zappos should be highlighted up top. It tells more about the spirit and love for the the company than any marketing copy ever could. POSTED: 3/18/11 REVIEWER: Margie L from OVERALL: Rated:5 stars! My son who is now 21 manages [...]
Almost awesome customer service
LEGO does a great job of making it easy to find replacement parts for your sets. (They even have age-appropriate forms to provide more help to kids.) The response to filling out the form: Thank you for emailing LEGO Consumer Services. We were disappointed to hear that your new LEGO set contained a faulty part. [...]
Another great Zappos story
We ordered shoes from Zappos. The delivery driver left them behind the trash can. On trash day. They got trashed. It wasn’t Zappos’ fault. The delivery company was stupid. But Zappos refunded our order and gave us a $50 credit. Unbelievably awesome. How can you be this awesome? What little extra gesture can you make?
Big basket of thanks
There is a big basket of blank thank-you notes at the end of every row of cubicles at Zappos. Guess what? The employees send a lot of thank you notes to customers. How easy can you make it for your employees to make customers happy? (Start reading Switch by Chip & Dan Heath for the [...]
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