YouTube | Andy Sernovitz | Damn, I Wish I'd Thought of That!

Tag Archives: YouTube

It’s not really free, you know

November 20, 2011

We take a lot for granted in this “free” culture of ours … but maybe we should take a few minutes to appreciate what we have. Everyone is freaking out about a fee on debit cards. But who pays for millions of ATMs? The telecom lines to run them? The service people to fill them [...]

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Show your thanks — and show that you mean it

September 23, 2011

We’re a big supporter of Charity: Water here at GasPedal. With the help of our conference attendees and friends, we raised $10,000 to build two wells for villages without safe water. So we were happy to get this nice thank-you video from Paull Young. And we were thrilled to see it personalized, genuine, and all [...]

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Newsletter #849: The “Feature Your Fans’ Content” Issue

September 8, 2011

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you start featuring the work of your fans, two things happen: 1) You get a ton of great content, and [...]

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The IRS’ case study: How we’re using social media to help taxpayers

July 21, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll [...]

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Your dog’s new best friend

June 22, 2011

Our friend Katie dropped her dog Auggie off at a new groomer, which is always a nervous experience. Until she got a video a few hours later showing her happy puppy playing with his new best friend. Now Katie is in love with the groomer. What is that one super-simple thing you can do to [...]

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Is your advertising good enough to create passionate fans?

May 13, 2011

Coke created an amazing experience: The Coca-Cola Happiness Machine, designed to make people smile. 3,500,000 impressions on YouTube so far, comparable to a great ad. But it’s actually so much more powerful than that. Because most of those views weren’t paid ads forced on a viewer trying to watch a show. Those views were shared [...]

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McDonald’s video case study: Finding the “Voice of McDonald’s”, presented by Joe Curry

September 21, 2010

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, Johnson & Johnson, American Express, Scholastic, SunGard, Pfizer, The Hershey Company, and BlackRock share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant [...]

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Great videos. No way to share them.

September 21, 2010

Our new plumber has a ton of great videos on their site. I went to the site to find out about a water heater. Now I’m interested in insulation, duct work, and a bunch of other services. But there is no way to share the videos. So I can’t share them with my dad, father-in-law, wife, [...]

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