[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great marketers aren’t just looking for the new and shiny — they’re also looking at how to get the most out [...]
Tag Archives: Yelp
How to work with online reviews — live Word of Mouth Supergenius preview with Yelp’s Kevin Lee
We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about [...]
Showing off the customer love
A fantastic review on the bulletin board at the luscious Torchy’s Tacos. Do you show off your amazing reviews? Or are they buried in a drawer or on a crowded website? Brag about it when your customers are in love with you. Just in case you forgot the original tune:
We don’t live on the web
Don’t forget about offline marketing when you’re trying to promote an online website. When you’re in the web business it’s easy to get obsessed with online promotion. But your customers still spend most of their day in the real world. Yelp does a great job at local street fairs passing out assorted knickknacks. It makes [...]
Put your word of mouth on the street
Show it off when people say good things about you. Great word of mouth is often hidden. It's a Zagat rating, it's in those nice emails people send you, it's buried on your web site, it's a hidden review on Yelp. The challenge is getting the word of mouth out in front of your next [...]
Check out the Comic Book!
Work With Me
Learn to be a great word of mouth marketer.
Learn more >>
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
