As many of you know, my company runs the Blog Council, a community for corporate social media executives at the largest companies in the world. We’re excited to let you all know that we’ve just launched the Blog Council’s newsletter, Big Business Blogging: Corporate social media success stories. Each week, we’ll share a few examples [...]
Tag Archives: word of mouth
Surprising Service
When runners jog into the Westin Long Beach, Ricky Bobbit hands them a bottle of water. They are surprised — and they have a story to tell everyone else they see. Listen to Ricky explain it: How can you surprise people?
From the new edition of my book: Word of mouth case study — Dell
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we’re highlighting a new case study from the revised edition of my book each day this week. Today’s case study focuses on Dell and how as one of the first companies to get called out for not listening to their word of [...]
Make a Referral Week
I’m pledging to make a referral to a business I want to help as part of a national campaign to make 1000 referrals March 9-13. The week-long event features a killer list of referral experts providing valuable marketing advice (including me). Sign up to hear me interviewed on March 11. I’m passionate about solutions like [...]
Wear your heart on your sleeve
If someone wants to walk around all day with your logo on their shirt, by all means, let them. Fans love to support companies they love with clothing. Teenagers are covered in logos head to toe, but we all do it. Stick a shirt in every box you ship. (That's your green packing material strategy: [...]
GasPedal’s summer internship program — recruiting now!
You can be a blogging, social media, viral, and word of mouth marketing SUPERGENIUS. Everyone will want to hire you. Here’s the deal: We need someone to be our intern. There will be a ton of scutwork. You will be exhausted. But … you will sit next to the CEO and senior executives. We will [...]
Get on stage
Apple created an iPhone application that lets you advance slides in a presentation from your phone. Important? No. Useful? A bit. Great word of mouth? Definitely. They figured out how to get a key group of influencers — speakers and presenters — to pull out their iPhone in the middle of a speech. Now that's [...]
New Zealand Marketing Association launches a WOM experiment
As part of the New Zealand Marketing Association’s Word of Mouth Marketing Experiment, Joseph Jaffe and I participated in a live teleconference with 70 of New Zealand’s business leaders. This press release offers some more details about the event and about The Experiment: The Experiment has been launched in New Zealand and will be replicated by [...]
Win a copy of the new edition of my book!
Exciting news: The revised edition of my book, Word of Mouth Marketing: How Smart Companies Get People Talking, is now available! New additions include: New chapter on BtoB word of mouth New chapter on dealing with negative word of mouth 5 new word of mouth case studies 5 new word of mouth worksheets March is [...]
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