It’s not something most people use, and it’s not something most people ask for. It’s so you don’t polish your shoes with the nice towels. This little cloth replaces an unwanted behavior with a better one. And it works a lot better than a mean sign demanding that you don’t polish your shoes with the [...]
Tag Archives: word of mouth
How to turn a bad review into a better review
We all get bad reviews. No matter how hard you try, you’re going to screw up a job every so often. So what do you do? Respond to the review. Don’t just let the bad review sit there. Most review sites now let you comment on the review. Stay cool. Just explain what happened and [...]
The 3 kinds of negative comments and reviews
When someone writes a bad review about you, they have very different motivations. 1. Malicious people. These are people who are out to get you. They want to pick a fight to promote themselves. They have a political agenda. They work for a competitor. They’re just nasty, mean, and like to fight. They may have a [...]
You put the Word of Mouth Marketing book on the bestseller list
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, had a big week last week: #6 New York Times Bestseller #1 Amazon Business Bestseller #1 USA TODAY Money Bestseller #1 B&N.com Bestseller Thank you, thank you, thank you. It’s a nice compliment for the book, but it says something bigger about the [...]
A name with a bug, part 2
Last week we had an amazing conference called the Word of Mouth Crash Course. It was a fantastic day, the third in a series. But it wasn’t as big as we expected, and we discovered a critical reason why: We changed the name of the event — it used to be called Word of Mouth Supergenius [...]
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