Seriously, I can’t. I was at the mall and some guy in a kiosk was selling special iPhone screen protectors that are supposedly better-feeling, better-working, and don’t fall off. With a lifetime guarantee. For $20. My regular screen protectors keep falling off or getting bubbles, so I decided to try it. It’s amazing! You should [...]
Tag Archives: word of mouth triggers
Give me a thing worth saving…
…and I’ll advertise your company for years to come (not necessarily on purpose). Everyone in my family got this nicer-than-average cup on a take-out order from Which Wich (a sandwich chain). Now we have a matched set that gets pulled out when the neighbors join us on the deck for a beer. What have you [...]
Put it in their pocket
When your customer takes home their purchase and throws away the packaging, how do they remember you and how do they show you to their friends? We spend so much time designing labels and packages that get tossed out. Try to create something that the customer will keep, use, and display for 6 months. I [...]
How to get really, really slow word of mouth
Sometimes you want people talking about you every day. Sometimes, you need them to talk about you every so often — once a month, once a year, or when someone asks. If you sell something like flooring, you want your customers to remember your name for a long time. When a friend asks a customer [...]
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