Last week we had an amazing conference called the Word of Mouth Crash Course. It was a fantastic day, the third in a series. But it wasn’t as big as we expected, and we discovered a critical reason why: We changed the name of the event — it used to be called Word of Mouth Supergenius [...]
Tag Archives: Word of Mouth Supergenius
Save the Date: Word of Mouth Crash Course, May 10, Austin
Big news: We’re bringing back the world’s greatest word of mouth marketing conference: The Word of Mouth Crash Course in Austin on May 10. It’s the original “How to be great at word of mouth marketing” conference: 12 Real-world case studies 12 How-to classes 6 Amazing authors 1 Fast day (Yes, this is the event [...]
Show your thanks — and show that you mean it
We’re a big supporter of Charity: Water here at GasPedal. With the help of our conference attendees and friends, we raised $10,000 to build two wells for villages without safe water. So we were happy to get this nice thank-you video from Paull Young. And we were thrilled to see it personalized, genuine, and all [...]
Even 2nd graders can raise $7,500
Watch this amazing story of how a class of 2nd graders at The Haverford School raised money for charity: water. If they can do it, you can do it. (So do it! Give here.) How they did it: Videos. Teachers showed a six-part learning series of videos in class, starting with a charity: water [...]
Look who’s coming to Word of Mouth Supergenius!
Join these fun, brilliant, and suspiciously good-looking companies joining us at Word of Mouth Supergenius on July 20 in New York: Abbott Labs, Allstate, Bazaarvoice, Blue Man Group, Brains On Fire, California Tortilla, Charming Shoppes, The Coleman Company, ConAgra Foods, Costco, Coty Prestige, Dell, Domino’s, Duck Brand, Estee Lauder, GORE-TEX, H&R Block, HSBC, Kohler, Kraft [...]
One Day of Love, Happiness, and Word of Mouth Marketing
You have ideas that the world needs to hear. But great ideas don’t always get the recognition they deserve. You need to help it along, and that takes word of mouth marketing. You’ll learn how at Word of Mouth Supergenius, July 20 in New York. This is the "How to be Great at Word of [...]
Want people to spread the word? Use their name and make it personal
Brains On Fire is one of the best word of mouth agencies there is. They know how to create a movement, especially around an important cause. One of the big lessons they teach: Make it personal. Get people involved, hook their ego, and call them out by name. They did just that in their post [...]
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