Well … word is leaking out, so I might as well tell you here: There is the new edition of my book that just hit the shelves. It’s a revised edition of Word of Mouth Marketing: How Smart Companies Get People Talking, with: New case studies New worksheets New chapter about BtoB word of mouth [...]
Tag Archives: word of mouth marketing
Good advice for small business in 2009
John Jantsch of Duct Tape Marketing organized Snackfest: 2009, predictions for small business from Seth Godin, Bryan John Battelle, Tim Ferris, Dan Pink, me, and many others. Read it here: Part 1 Part 2 My favorites: Seth Godin, author of Tribes said . . Run/grow/compete like mad because the big bad companies that have been [...]
How to promote a comedy troupe in Buffalo
1. Start the “Buffalo Local Comedy” Facebook group. 2. Become the hub of news and announcements (and the neutral player). 3. Offer to post every other artist's show in town. 4. Make it clear that there’s a friendly expectation that if you push their shows to your group members, they will do the same for [...]
How to be happy
In this NPR interview (text & audio here), Jane McGonigal talks about how the expertise in making games can apply to many situations. In this case, museum design. Jane talks about what we all need to be happy: Satisfying work The experience of being good at something Time spent with people we like The chance [...]
Getting great testimonials
John Jantsch of Duct Tape Marketing has an amazing idea: Have a Testimonial Gathering Party: Why not create an event around gathering testimonials. Invite your best customers for a networking social happy hour. Promote the event as a chance to network, swap stories and star in the creation of new marketing materials for your company. [...]
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Why?
January 20, 2009
“You must be logged in to leave a comment.” What’s the point? Would you ask to see ID before someone asked you a question face-to-face? Crackpots will still log in and post under a fake name, but legitimate commenters won’t bother. Either way, you still need to moderate comments, so open the door and make [...]