You can have amazing word of mouth. The Word of Mouth Marketing Book is a fun, practical, hands-on guide that will teach you how. The new, improved paperback and ebook editions came out this week. What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a [...]
This is rude, dirty, and the only secret to success in social media
May 1, 2012
As usual, Matt Inman nails it in one of his classic comics on The Oatmeal. Here’s an excerpt. Read the whole thing here. Read the whole thing here.
You definitely should NOT do this … but it’s 55% full!
April 30, 2012
I love anything that lights me on fire, makes me pass out, or puke like the not-a-little insane Spartan Race. They give us a great example of how to build enthusiasm for an event with these scoreboards. It’s a simple way to drive sales by a) showing that other people are buying, b) creating a [...]
Steve Farber on The Radical Leap Re-Energized
April 29, 2012
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Steve Farber, president of Extreme Leadership, is one of our amazing authors. He’s [...]
Greg Link on Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World
April 28, 2012
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Greg Link, author, speaker, and co-founder of CoveyLink is part of our great [...]
How WindsorONE earns incredible BtoB word of mouth
April 27, 2012
We’re bringing together a fantastic group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WindsorONE’s Brian Bunt, Craig Flynn, and Emily Albinski are part of our amazing [...]
How to get 1,637 testimonials
April 27, 2012
Nothing on earth builds more credibility than real testimonials from real customers. That’s why you have to be impressed with the 1,637 testimonials posted on Headsets.com. When your customers love you, you should be showing it off. A few tips for getting great testimonials: 1. Ask. People need to know that you need and appreciate [...]
Rob Fuggetta on Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
April 26, 2012
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Author and Zuberance founder and CEO Rob Fuggetta is part of our fantastic [...]
Newsletter #882: The “Keep It Transparent” Issue
April 26, 2012
Openness, honesty, and transparency can change your business (and how the world thinks about your business). Get started by seeing how these smart marketers are doing it: 1. When comparing with competitors 2. When you mess things up 3. When you want to change behavior 4. Check it out: The March Madness Map 1. When [...]
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