[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth isn’t the result of dumb luck or chance — it takes effort, planning, and a little experimentation [...]
Tag Archives: word of mouth marketing
The influence of word of mouth marketing
This fantastic infographic from WOMMA says it all. Learn more at the upcoming WOMMA Summit.
You get what you ask for / be true to your brand
Blog “What Would Susan Do” writes a great story about bad service at a coffee shop in NYC: Customer: I’d like three espressos to go, please. Barista: How far are you going with them? Customer: Huh? Barista: The espressos might get cold on the way. How far are you going? Customer: Uh, I dunno – [...]
Simple promotions are the best promotions
On hot summer weekends, running-gear store Fleet Feet Sports goes to the main running trails in Chicago and hands out water. This is great simple marketing. What could you do?
Did he quietly leave in the night, never to return?
I clicked “Terminate Account” and the account was deleted. We’d been hosting with them for 11 years. $300 per month. And in 5 seconds it was over. They never called, they never asked why, they probably didn’t notice. Until one day, they stand all alone. No friends, no money, no hope. And they’ll wonder how [...]
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