It’s not something most people use, and it’s not something most people ask for. It’s so you don’t polish your shoes with the nice towels. This little cloth replaces an unwanted behavior with a better one. And it works a lot better than a mean sign demanding that you don’t polish your shoes with the [...]
Tag Archives: word of mouth marketing
How to turn a bad review into a better review
We all get bad reviews. No matter how hard you try, you’re going to screw up a job every so often. So what do you do? Respond to the review. Don’t just let the bad review sit there. Most review sites now let you comment on the review. Stay cool. Just explain what happened and [...]
A name with a bug, part 2
Last week we had an amazing conference called the Word of Mouth Crash Course. It was a fantastic day, the third in a series. But it wasn’t as big as we expected, and we discovered a critical reason why: We changed the name of the event — it used to be called Word of Mouth Supergenius [...]
Give them an experience they’ll never stop talking about — and a reminder to re-start the talk
The Cameron Park Zoo in Waco, TX invites school and scout groups to spend the night camping in the zoo. It’s an amazing behind-the-scenes experience. More that just the camping, which is remarkable, you also get to feed a giraffe, pet a rhino, and hold a giant cockroach. Just as important: Every kid gets a [...]
What’s the simplest thing you can do to create a remarkable experience?
Subway gave us a kids meal in this nice reusable bag. We talked about it, we told people, we kept it, and we tell more people when our daughter carries it around. Probably cost them 30 cents — which is about 10 cents more than a throw-away box. But the conversations it starts are priceless [...]
Be friendly
Want people to love your company? Be nice, say hello, give praise. One of my favorites — random compliments for users of MailChimp:
Invite them to a private party
Check out this private invitation from a car dealer inviting 50 people to check out the new line of cars. People love to feel important. They love to have inside information. They love to be the first to know something. If you can give your fans this experience, they’ll be out there sharing just how [...]
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