Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.
Our lineup of speakers includes word of mouth supergenius and Bazaarvoice CMO, Sam Decker, who will be presenting a case study detailing how The Land of Nod used fan feedback to improve customer service and build trust. Here are three tips he shared as a preview:
Help your organization realize what customer feedback means to the brand. Sam calls it his “Woodpecker and Peacock” theory, which involves a mixture of persistent day-to-day analytics along with bigger, case-study-worthy initiatives that drive organizations to make fundamental changes.
Negative word of mouth can be incredibly useful. Don’t give up on those giving negative feedback. Find ways to bring this info back to the organization to make improvements.
Customers are already talking. Whether you’re listening or not, the conversation is taking place — and it represents a huge opportunity for your brand.
Hear Sam’s live Supergenius preview (and check out our Facebook page to see all our interviews):
If you read this blog, you know that word of mouth marketing is the secret to health, wealth, happiness, weight loss, white teeth, and great hair. Actually, it’s the secret to creating a company that people love to talk about and love to work at. And it’s not a secret.
A practical, hands-on day full of specific advice you can use immediately
Speakers who should be in the Word of Mouth Marketing Hall of Fame
12 how-to classes
12 real-world case studies
6 brilliant authors
We’re talking supergeniuses like Spike Jones of Brains on Fire — the folks behind Fiskars’ amazing fan community. We’re talking Jason Falls, the guy behind one of the most popular blogs on how-to social media. We’re talking Adam Brown, the guy who empowers Coca-Cola’s worldwide fans. We’re talking Saul Colt, the king of all things buzzworthy.
And that’s not to mention the awesome authors like Mitch Joel, John Jantsch, Lois Kelly, Paul Gillin, Andy Wibbels, and Andy Nulman. And still yet, we’ve got case studies such as Jake Mckee on LEGO, Rod Brooks on PEMCO, Todd Spencer of Doe-Anderson on Maker’s Mark, Matthew Guiste on Starbucks, Ramon De Leon on Domino’s, Bazaarvoice’s Sam Decker on The Land of Nod, and Affinitive’s Warren Ackerman on Random House.
I’m not done. Also joining us is Lindsay Lebresco, the genius who connected all those fans of Graco. We’ve got CME Group’s Allan Schoenberg and his 800,000 Twitter followers. We’ve got Get Satisfaction’s Lane Becker, and Edelman’s Rick Murray. We’ve got Olivier Blanchard and his brilliant look at how to measure word of mouth and social media. We’ve got Randy Lopez and his insights on WOM on tiny budgets. We’ve got John Moore, the guru of earning attention and respect. Not to mention, we’ve got our own Bob Pearson — the guy who managed the world’s largest social media team at Dell — as well as yours truly.
And LIVE BLENDING AND GRINDING OF STUFF by Blendtec’s George Wright — creator of the Will It Blend videos.
It’s going to be one intense, idea-filled day. You’re going to sit down with some truly amazing, helpful, and friendly marketers to learn how to get your customers talking about you.
In the coming weeks, we’re going to be sharing a bunch of live audio interviews with these supergeniuses as a preview for the big event. Hope to see you there!
Join me for a free word of mouth webinar I’ll be hosting tomorrow with Bazaarvoice, the folks responsible for all the helpful reviews on BestBuy.com, Dell.com, Overstock.com, and a bunch more. Their CMO, Sam Decker, will join me to talk about how to turn negative word of mouth into positive results.
We’ll be discussing how from the e-commerce site to the customer service desk, and all the way to the CEO’s office, brands like Toshiba, QVC, and Oriental Trading Company are realizing positive changes by embracing negative customer feedback.
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