[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Blue Apron is a subscription-based service that delivers to your house all of the ingredients you need to make a few […]
Newsletter #1041: The “Old Stuff, New Tricks” Issue
June 11, 2015
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The companies that continue to earn new fans and make headlines don’t just stop once they’re no longer new and shiny. […]
Be an advocate for your customers
January 30, 2015
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of […]
Let everyone know how to become your biggest fan
January 9, 2015
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While plenty of places have super fans who are willing to get a tattoo of their logo, (Three Floyd’s Brewing has an entire gallery of them) it’s not every day that you […]
We’re here to blow minds
January 8, 2015
This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. We believe that step one isn’t great customer service. Step one is blowing people’s minds with awesome. It’s why we do stuff like mail […]
Fans can help you build anything
December 5, 2014
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to this word of mouth stuff, we see a lot of BtoB marketers throw their hands in the air and say these ideas will only work for the BtoC […]
Be remarkably honest
November 28, 2014
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. A great way to stand out from the crowd and get people talking? Just be honest. Remarkably, brutally honest. Like this flyer for The Electric Garden Theatre night club in Ireland (which […]
Secrets are great for word of mouth
November 7, 2014
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Whether it’s from bored employees, inventive customers, or a mixture of both, lots of restaurants accumulate “secret menus” — food items that aren’t on the official menu, but they’ll make for you […]
Cute puppy + Genius word of mouth marketing from KLM
October 20, 2014
Do you want genuine, meaningful word of mouth? Do something worth talking about. P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.
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