WOMMA and Bazaarvoice are teaming up to do something great: Together they’re establishing new industry standards to strengthen the integrity of consumer-generated reviews. This is good for all of us: marketers, businesses, and consumers. When customer feedback is honest and transparent, the good businesses win, marketing gets easier (and more fun), and we as customers [...]
Tag Archives: WOMMA
What is word of mouth?
Great thoughts from WOMMA and Room 214.
The influence of word of mouth marketing
This fantastic infographic from WOMMA says it all. Learn more at the upcoming WOMMA Summit.
How to measure word of mouth
Forrester’s “Three Steps to Measuring Social Media Marketing” suggests six categories of social media metrics: 1. User reach describes how far and wide your messages spread. 2. User impact describes how your efforts change consumers’ actions or opinions. 3. Volume of participation describes how many customers interact with your social initiatives. 4. Quality of participation [...]
How to create buzzworthy topics — live with WOMMA’s John Moore
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
How to create buzzworthy topics — live with WOMMA's John Moore
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
Word of mouth marketing: A higher mission
Word of mouth marketing is more than just a marketing technique. It's a movement. It's a movement that says we believe that the only path to success is earning the respect and recommendation of our customers. Our work empowers people and gives them a voice … a process that can never be reversed. If we [...]
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