Big news: We’re bringing back the world’s greatest word of mouth marketing conference: The Word of Mouth Crash Course in Austin on May 10. It’s the original “How to be great at word of mouth marketing” conference: 12 Real-world case studies 12 How-to classes 6 Amazing authors 1 Fast day (Yes, this is the event [...]
Tag Archives: WOM
Pull up a chair around the fire
The purpose of a trade show booth or tabletop is to get prospective customers to come in an talk to you. You want to have a conversation. But most exhibits do a lot to block that conversation: big TV screens, laptops between the exhibitor and the prospects, or having conversations standing in front of the [...]
Knock-out-the-competition marketing
When we moved into a new house, we got the usual flood of flyers and brochures from businesses trying to get our attention. They all went into the trash. Then we got a nice plant from Freytag’s Florist around the corner — with a $10 gift card for our next order and a stack of [...]
Did you tell them that their opinion counts?
If you want more feedback and reviews from your customers, let them know that you care. People appreciate being appreciated. They want to know that their voice has been heard. Here’s a great example here from TripAdvisor’s email newsletter.
I can’t tell you about this
Seriously, I can’t. I was at the mall and some guy in a kiosk was selling special iPhone screen protectors that are supposedly better-feeling, better-working, and don’t fall off. With a lifetime guarantee. For $20. My regular screen protectors keep falling off or getting bubbles, so I decided to try it. It’s amazing! You should [...]
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