I’m 11 screens into trying to buy a laptop — and I get offered a video camera. Now I’m going to leave the order process to go research these cameras and see if it’s a good deal. They better hope I come back. Lesson: When you’re close to closing a sale, don’t do anything (no [...]
Tag Archives: web design
Eeew. You made your move too soon.
I saw a really cool recruiting management tool, and I wanted to check it out for our company. I clicked on the link and looked for detailed product information. Instead of showing me how great they are, the vendor demanded my name, company, title, email, and phone. Bye bye. Imagine if you walked into a [...]
Why do you still have a cheap-looking, homemade website?
It’s amazing to me that companies that will spend $5,000 on a brochure will freak out at the same price for a website that will be seen by 1000x more people. All of your sales effort, all of your marketing, all of your credibility is wasted when the ready-to-buy prospect sees a cheap site. It [...]
Dirty pictures of Brett Favre, Dale Earnhardt Jr. and Jason Aldean
What’s with the little targets over their man bits? Screenshots from Wrangler.com. Lesson: Test your web sites. Test them in front of teenage boys. Your team has been staring at the site for weeks. Get a fresh perspective to catch what you’re missing.
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