Just ask them! Super simple, like this “Share your purchase” box in the Amazon checkout process. Lesson: Are you remembering to ask for word of mouth? It’s the #1 way to generate referrals from happy customers.
Tag Archives: web design
I’ve gotten so much better looking…
But I can’t take credit for it. As you can tell, we redesigned this blog — and it’s looking great! Less clutter, easier to read, and stylish too. Thank you to those who worked so hard on it: Cale Johnson and Kristen Platt on our content team at GasPedal Nick Pagano at ThinkFourDesign Matt Heisterman [...]
You lost the sale because you got greedy
I was interested in these awnings for my patio. I wanted to find out where to get them and what they cost. But I couldn’t, because they wouldn’t answer either question until I coughed up all my personal contact info. Bye bye! When you force people to give you information when they don’t want to, [...]
Tell me when you’re going to fix it
Websites go down. We understand. That’s why I love this courtesy note: “Let us email you when the problem is fixed.” We understand that things go bad. It’s your graceful handling of the situation that makes all the difference.
The real lesson of an iPhone app
So many things are easier to do on an iPhone. For a lot of things, it’s easier to do business via a small app than the company’s main website. Companies get excited and (correctly) are happy with a great app interface. But there’s a bigger lesson (and opportunity): Maybe your app seems so great because [...]
Don’t distract your buyers
I’m 11 screens into trying to buy a laptop — and I get offered a video camera. Now I’m going to leave the order process to go research these cameras and see if it’s a good deal. They better hope I come back. Lesson: When you’re close to closing a sale, don’t do anything (no [...]
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