Everyone knows about the flower vase in the VW Beetle. They may know nothing else about the car or VW. But they can have a conversation about this silly little thing. If you’re struggling to find a reason for people to talk about your business — maybe you’re making it too complicated. You only need [...]
Newsletter #842: The "Ideas from Smart Sponsorships" Issue
July 21, 2011
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With a clever sponsorship, you can support existing fans and meet a whole bunch of new ones. Some ideas to [...]
Newsletter #761: The “Motivate Them” Issue
December 17, 2009
[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re trying to motivate people to do something — you’ve got an uphill battle on your hands. [...]
Newsletter #732: The “Focus On the Little Things” Issue
May 21, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} It's too hard to talk about all your features and benefits. Instead, give everyone something simple to talk [...]
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