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Tag Archives: viral content

Will It Blend? Our 4-part series on creating content people love to share

As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Blendtec’s Will It Blend? video series on our Word of Mouth Marketing Blog. We’ve long been big fans of Will [...]

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Cute Pets in Funny Costumes — The King of Viral Content

How do you get your fans involved?  Just ask. How do you get them to talk about you?  Have fun. PETCO’s “Put your pet in a costume and send us a photo” contest is as simple as it gets, inexpensive, and total genius.  It’s easy to enter, easy to share, and has massive viral potential. [...]

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