Please read this speech by Admiral Gary Roughead, U.S Chief of Naval Operations (the CEO of the U.S. Navy). I think it is one of the most important statements made by a leader of a major institution about the role of social media in our society. Kudos to Admiral Roughead and his very smart team, [...]
Tag Archives: US Navy
U.S. Navy’s video case study: Social Media Integration and Strategy, presented by Scott McIlnay
March 17, 2010
Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Dell, Duke Energy, Procter & Gamble, Hilton Worldwide, AT&T, Tyson Foods, Graco, and General Mills share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — [...]
Bloggers at Sea Update
May 27, 2009
We're headed off this week to the USS Nimitz. Jennifer Jones (one of the participants) interviews Dennis Hall, organizer of the trip – great lesson on building a blogger outreach experience.
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