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Tag Archives: UPS

UPS’ case study: How to use social media for great customer service

March 13, 2012

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, [...]

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Why is the top of a UPS truck white?

November 29, 2011

Because it’s a big translucent skylight. Which means that drivers can see what they’re doing without using electricity for internal lights. That’s a lot of electricity saved across their huge fleet. Simple, smart ideas like this are what gives a company the extra edge it needs to be truly great. Are you paying attention to [...]

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Are your order slips doing all they could be?

May 1, 2011

Kevin, the owner of our UPS store, does a great job with the receipt when you ship something. Instead of just giving you the tracking number, you get coupons, offers, and reminders of other services. This is a fantastic place to promote, because you hold on to a tracking number for a long time.

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UPS’ case study: How to defend your brand with social media, presented by Debbie Curtis-Magley

April 28, 2011

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington, D.C. or San Francisco to hear brands like ConAgra Foods, the IRS, USA TODAY, Adobe, SAP, the U.S. Navy, and Mattel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make [...]

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Monitoring social media: Humans are still useful

February 10, 2010

We recently had a good reminder that social media monitoring still requires the human touch. A quick search on our company name, GasPedal, used to give us all we needed to know. Until Toyota’s gas pedal problem. Now there’s 99x the volume, and none of it is about us. (Although, after 11 years, people finally [...]

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UPS’ video case study: “Protecting your brand through social media”

January 23, 2010

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]

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Live coverage from last week’s BlogWell: How Big Brands Use Social Media

November 16, 2009

Last week’s BlogWell in Atlanta was fantastic. The case studies were filled with great ideas – lots of stuff to take home, the venue at Newell Rubbermaid was perfect, and we had some great support from our sponsors and partners. If you missed the event or are looking for a recap, be sure to check out our [...]

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Super easy

August 14, 2009

Want to get people to change their behavior?  Take away the excuses. When I bought a new cell phone from Amazon, it included this envelope to recycle my old one.  If it hadn’t been for the envelope, I would have thrown the old phone in a drawer.  HP does the same thing with used toner [...]

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Give a gift that sticks around

June 10, 2009

Companies waste a lot of money on one-time giveaways and gifts that get thrown away.  The world does not need another custom mousepad. If you're going to give something away, find something that is going to be saved or displayed for months or years. This fold-up shopping back from the UPS Store is always in [...]

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