I have some amazing iPod speakers. This year’s model costs $125. So I bought last year’s model for $25. It’s pretty much exactly the same, but retailers are dumping it to make way for the new model. Don’t ever let your business get stuck in this rut. You’ll never catch up, and you’ll train your [...]
Never get in the business of "this year's model"
October 19, 2010
I have some amazing iPod speakers. This year’s model costs $125. So I bought last year’s model for $25. It’s pretty much exactly the same, but retailers are dumping it to make way for the new model. Don’t ever let your business get stuck in this rut. You’ll never catch up, and you’ll train your [...]
Newsletter #751: The “Help Them Buy More” Issue
October 8, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.} Who couldn’t use more sales? But instead of trying to expand your customer base, here are three quick [...]
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