Why don’t you just ask them, like SmartBrief does in their unsubscribe page?
How to keep your email list from shrinking
December 5, 2009
You may be losing people who unsubscribe from your email list who don’t really want to. They may like your messages, but you’re sending the wrong stuff or mailing too often. How to fix it: Add choices to your unsubscribe page. Ask unsubscribers if they want to get off the list completely, fewer emails, or [...]
How to lose 10 – 50% of sales with bad email practices
June 2, 2009
When someone asks to be removed from your email list, it has to be INSTANT. Same day, right now, never get another message. Yes, the CAN-SPAM law says you have a few days. But it doesn't matter, because leaving someone on your email list after they unsubscribe is just dumb. What happens? The customer gets [...]
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