Give your loyal customers something better: Let them show their pride. Help them brag about their status. Great example: This stainless steel luggage tag from United. It lets the macho world traveler show that they’re not just part of the herd. And they display United’s logo everywhere they go. How can you help your best [...]
Giving free travel to a frequent flyer is like giving a pie as the prize in an eating contest
May 30, 2011
Newsletter #805: The “Get Them Sharing” Issue
October 21, 2010
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you help your fans and customers share, it gets them talking and creates relationships between them. Opportunities to do [...]
Newsletter #744: The “One Man’s Trash” Issue
August 13, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} One man's trash is the smart marketer's treasure. With a little creativity, you can find opportunities to turn [...]
Look Who’s Coming to BlogWell
January 14, 2009
BlogWell is coming up fast, and look who is attending. The following list is just a small portion of the big brands that will be there: Accenture, Allstate, Boeing, Crate & Barrel, Discover, General Growth Properties, General Mills, H&R Block, Home Depot, Kolcraft, Mayo Clinic, Molson, Orange Business Services, Orbitz, PepsiCo, Procter & Gamble, Sears [...]
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