Twitter is now the best place to promote your blog posts. If just a few of the right people re-tweet it, you can reach tens of thousands of new readers instantly. That means that your blog post headlines have to be Twitter-ready. A few tips: Tell the complete story in the headline. It has to [...]
Tag Archives: Twitter
Your fly is open…
Just a little reminder that when you blog, tweet, or update your Facebook status — WE CAN SEE IT! Two recent stories: The college grad who was offered a job at Cisco, then tweeted "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute [...]
Do you want word of mouth? Just ask!
I've blogged this before, and I'll blog it again: If you want unlimited free advertising through blogs, Facebook, Twitter, and word of mouth — JUST ASK. Click on the image of the Zappos order confirmation page. They ask you 8 times to agree to be a friend. Result: 292,000 followers on Twitter, 12,000 Facebook fans, [...]
Quick Blogging Advice #8
Keep your eye open for small things that no one notices. These moments make the best, most original posts. Look at my previous post, about how ShoeMall is making friends on Twitter. It wasn't a major campaign, and it wasn't big news. But it helped me make an interesting point.
How to become influential
I don't know if ShoeMall.com in Chippewa Falls, WI has a big marketing team, but they are a great example of how to start building relationships with influential people online. I posted a question on Twitter about how to clean shoes. They were listening. I assume they were doing searches to find people who talk [...]
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Lighten up to open up
February 13, 2009
If you want people to comment and participate in your blog/community/forum, it helps to have fun once in a while. Many people will read your expert information, but they don't feel comfortable commenting on it (because you're the expert). When you post something silly, fun, wacky, or weird, you give people a change to participate [...]